The International Ad Issues Summit will take place on the 28-29th of September 2017 in St. Petersburg. The Summit is organized by the International Advertising Association (IAA) with the support of the FAS of Russia and the St. Petersburg government. The Summit Organizing Committee is headed by Aleksandr Govorunov, Vice-Governor of St. Petersburg, Andrei Kashevarov, Deputy head of the Federal Antimonopoly Service (FAS Russia) and Felix Tataru, World President of the International Advertising Association (IAA).
The Summit will take place in the Boris Yeltsin Presidential Library where the global communication industry leaders will formulate the most important current challenges of the industry and the ways to overcome them in direct dialogue. The main topics of the Summit are:
- Self-regulations, regulation and issues of ad restrictions
- Social communications and social responsibility
- Trends of media and investment in digital economy
- Brand of territories and communication support for its development
- The future of ad agencies
- The latest insights into ad technology and creativity
Apart from the main business program much attention will be paid to the educational and cultural blocks of the Summit.
Open Talk “Timely Actualisation of the Professional Knowledge Architecture” will take place as a part of the educational program as well as a number of briefings, master-classes and the lectures from the Summit participants for young professionals, doctorates and students of the leading universities of St. Petersburg.
The cultural program allows to visit the remarkable historical landmarks and get acquainted with the modern St. Petersburg.
The Organizer ensure that Summit, organized to the standards of the International Advertising Association will be a constructive platform for the following discussions and innovations in the national communications industry.