COMMUNICATION INDUSTRY: REAL SECTOR OF ECONOMICS. ANALYSIS AND TRENDS

PLENARY SESSION

COMMUNICATION INDUSTRY: REAL SECTOR OF ECONOMICS. ANALYSIS AND TRENDS

PLENARY SESSION

10.00-11.30, CONFERENCE HALL

The plenary session ‘Communication industry: real sector of economics. Analysis and trends’ is the starting point for the further Summit’s discussions.

Within the plenary session the participants will discuss modern changes in this economic sector, its influence on other sectors, trends, perspectives and new strategies of the communication industry’s development according to changed environment.

speakers
GUY ABRAHAMS

ZENITH OPTIMEDIA, GLOBAL STRATEGIC PLANNING DIRECTOR

«Media Transformation»

CLARE DEWHURST

City Nation Place, CEO

"Place branding & economic benefits script"

LUCAS BOUDET

The European Advertising Standards Alliance (EASA), Director General

«Self-regulation, ensuring responsible advertising today and beyond»

ALEXEY KOVYLOV

ASSOCIATION OF COMMUNICATION AGENCIES OF RUSSIA (ACAR), PRESIDENT

"The communication industry of Russia: a view from within and outside"

DOMINIC LYLE

The European Association of Communications Agencies (EACA), Director General

“The economic contribution of advertising in Europe and beyond”