Educational program
Educational program

Educational projects are one of the key activities of the IAA that includes the large-scale education program in 58 accredited colleges and universities all over the world, professional competitions for the students and young specialists, international IAA trainee program and special professional development programs.

The mission of the IAA education projects is aimed at creating an educational platform with unique standards for all countries in the sphere of the communication industry. Education according to the IAA standards is based on the combination of theory and practice.

The Summit’s educational program also includes two parts. The theoretical part is a round table called ‘Timely updating of the professional knowledge architecture’ dedicated to relevant questions of specialized education.

The practical block includes the master-classes and lectures from the speakers on the topics of the IAA Summit for young professionals, candidates and students of the leading universities of St. Petersburg. The tutorial briefings and master-classes are effective way to implement the world communication industry standardsinto the training of specialists in advertising and marketing communications, as well as to share the advanced experience in these spheres.


theoretical unit

12:00 - 15:00

The world's best experts in the communication industry in an open dialogue with the rectors and the heads of the departments of professional education of Russian Universities will discuss the technology of developing an industrial educational infrastructure. The main topic is to create such infrastructure that will allow not only to develop the mental capacity of trainees, but that will be capable of forming specialists that have the practical skills in their profession, can face the challenges of modern economy and can work with current and future innovations in the field.

practical unit